Wrangell is an attractive visitor destination, although it differs from other destinations in the region in that its visitors are more likely to be independent travelers rather that off of a cruise ship. Wrangell’s charm includes a “working waterfront” rather than a set of retail focused tourism shops. The areas surrounding Wrangell provide many opportunities for nature based tours and wildlife viewing. The most popular visitor destination is Anan Creek, known for its world-class bear viewing. In the summer of 2014, an estimated 14,720 tourists came to Wrangell. This represented a 26% increase (3,020 more tourists) over 2011. These tourists spent an estimated $4.1 million in Wrangell last summer.